Thoughts

The content below ranges from press coverage of professional articles to the result of free-thinking creative concepts.

The Realm of Experience

“Experience” can be interpreted in many ways. This article focus on how brands create experiences for people by activating one or more of the human senses and why each type of experience is just as important as another.

Conducting a CX Audit

Below was my response to an quote request that turned into something more resembling an article. At its foundation, a customer experience (CX) audit should involve an evaluation of the same metrics included in your

Marketing Wisdom is Literally Everywhere

By on hotpaperlantern.com, August 25, 2018. I love a good podcast, and DesignBetter.co is one of the best out there. Put on by the genius folks at InVision, DesignBetter.co is (surprise!) all about interviewing leaders in