Introduced contemporary user experience strategy activities and documentation, such as user personas, journey mapping, user flows, customer profiles and behavior mapping.
Introduced and led new forms of workshops for clients across the agency. Implemented process for both discovery and creative workshops for account leads at the agency.
Assisted in leading and executing the design, development and implementation of all interactive projects for the agency.
Provided guidance to cross-functional teams who provided support to creative accounts, such as client service and project management.
Introduced new forms of creative workflows to improve efficiency and productivity of creative projects.
Instituted a new form of estimating and scoping for creative projects.
Consulted with account leads of comms-only account to present new services and solutions to clients.
Participated in many new business pitches and opportunities, helping facilitate a diversified portfolio of clients. My involvement typically represented our design, development and analytics expertise.
Bristol Myers Squibb, MINI, EY, Nestlé, Weight Watchers, Saint Gobain, Wilbur Ellis, Corbin, TradingScreen, Mitchell Titus, First Street Capital, Greenwald Doherty, Hands up for Haiti, Julius Blum, Level Solar, Tenth Avenue Holdings, Venor Capital and others.
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